Platforms like Facebook and Instagram have become paramount to any person or brand identity trying to spread the word about what they have to offer. Both of these two highly popular sites have recently added Business Tools that allow anyone to make their profiles look professional while providing information about follower activity behind the scenes.
What this means is that no matter where you’re from or what you do, you can effectively advertise your wares and services in a way that is most attuned to what your followers want. But social media can be confusing and overwhelming at times, and despite having access to your follower’s data, you may not know how to utilise its power.
Data statistics (and centuries of documentation) tell us that storytelling is one of the most powerful tools we have for transferring information. Many of the best brands use the emotive impact of a backstory to connect with followers and foster a relationship that gets customers coming back for more.
What does your brand represent? Why is it important to you? How did your journey start, and where do you envision it going? These are all questions your followers would love to hear you answer.
Appearance and Presentation
It should go without saying that the images and overall appearance of your brand is integral to how followers will perceive it…but we’re going to say it anyway. In such a competitive visual environment, your content needs to be eye-catching and engaging.
Take the extra time to ensure that any photographs you post are well composed and of a high quality. If your content is mainly digital, ask your tech-friendly friend to help you make the best possible decisions around colour, shapes, and visual communication.
Connect with Other Brands
Regardless of what your brand represents, there are bound to be others both locally and around the world that produce work in a similar vein as you do. This is good news! Reaching out to similarly aligned brands for support and networking will expand your understanding of the industry you are in and open up the door for collaborations and giveaways that result in more traction for everyone involved.
Consistency is Your Friend
This is a cult truth that any new social media marketer needs to grasp. Creating content that is consistently aligned with your brand identity, colours, products and general vibe will inspire customer loyalty and develop a sense of trust which is essential for any business.
This doesn’t necessarily mean avoiding evolution or change (those things are important too), but rather making an effort to create an online atmosphere that is predictable enough for new followers to recognise and look out for.
Make it Personal
Nobody likes insincere marketing. It can be a difficult thing to balance, but adding a personal touch to your branding and marketing can help your customers feel closer to you and therefore more likely to invest in your goods or visit website.
This can look like a featured post of yourself or the team you work with, progress photos of earlier days (nostalgia is a high-value currency across all online platforms), and honesty about mistakes or bad production days can all add the personal touch your audience is craving.