If like most of the world, you are a social media junkie, then you will know that most of your purchase decisions will be based on what is being advertised and recommended by the people in your network. Why? Because you view them as trusted sources and as such, trust the brand. So, when it comes to marketing your brand, it should come as no surprise that social media marketing should form part of your marketing strategy.
People rely on social media for information, and reassurance that the information is correct. Your business and brand need to be well presented and start a conversation that positions it as an industry leader in the space. Let us take a look at how to achieve this.
Channel selection
The channel you choose needs to be relevant to your target market and audience. This requires a bit of research, but this will pay off in the long run. Do not try to use ALL social media platforms available. Instead, work on mastering one and getting it off the ground successfully. Once this has been done, you can look into branching out to reach a wider audience. Keep it simple in the beginning to ensure that you get it right.
Twitter is a great starting point as it teaches you to say more with less while using hashtags and other tools to boost your post and reach more people. Facebook is also fairly simple, however, when it comes to promotions it can become tricky. Instagram is for more visual posts and seeks to inspire creativity while LinkedIn focuses on reaching out to professionals.
Submit your details
We know that filling in profiles and account details can be tedious, but, when it comes to your business, it should be non-negotiable. You need to make sure that any and all information related to your business is easily accessible should someone need it. This also creates a sense of professionalism and reliability that customers crave.
Choose your images wisely
The pictures that you use to portray your business need to be carefully selected. Your cover image and profile picture need to be professional and give page visitors an idea of what you do. Try to avoid posting images that are not relevant or seem unprofessional. Another thing to look into is creating a style guide for your image posts to ensure that everything looks consistent and can be linked back to your business.
Reach out
At the end of the day, you are on social media to reach more people and get them to visit website. This means that it is more than simply posting updates, it is about communicating. Engage in conversations about your brand, respond to comments and messages and make sure that you are on top of what is being said about your business.
